Pillow Slides Facebook Ads
Pillow Slides is a shoe fashion company that uses EVA material and thick soles to create cloud-like comfort for people with foot pain, high arches, and plantar fasciitis.
Here’s how I marketed to the audience’s specific pain points in the ad copy to drive conversions on this organic-style ad script (also written by me - and that’s my voice!)
Here’s the ad copy that accompanied this ad:
Primary ad text:
Plantar fasciitis gets both me AND my mom down.
So when I found Pillow Sandals I thought they’d be the perfect gift for her to help relieve some of that pain we know all too well… especially in the mornings.
But when I got them… I didn’t want to give them to my mom anymore.
I wanted to steal them for myself! ;)
☁️ Cloud-like comfort everywhere you go
☁️ Cushiony squish so your heels are supported every step
☁️ Molds to your unique foot shape, even for high arches
☁️ Designed to be worn all day, anywhere
☁️ 365 Day comfort guarantee
Let Pillow Slides bring you a step closer to 24/7, heaven-like comfort….
And join the 200,000+ customers whose feet are already in heaven :)
Headline:
Goodbye Foot Pain : Hello Pillow-y Support
Description:
365 day comfort guarantee