Magnesium Breakthrough Post Purchase
Magnesium Breakthrough is a BIOptimizers best-seller for its full spectrum magnesium blend — containing 7 different forms of magnesium for better sleep, stress relief, and muscle aches.
Here’s how I optimized their post purchase email sequence and increased the email revenue by 39.17%
For a new customer, the post purchase sequence is a make it or break it moment for whether they will shop with you again.
For example, offering a heavy discount on the product they JUST bought from you in Email 1 (or even in Emails 1 - 5, to be fair) induces major “buyers remorse.”
So be careful and strategic with your email content after purchase to help funnel those customers back into another purchase.
For Magnesium Breakthrough, I increased the email revenue by 39.17% by following this strategy:
Email 1: thank you, soft CTA back to the shop
Email 2: helpful content related to the main pain point of customers who buy Magnesium Breakthrough
Email 3: helpful content relieving pain point through community
Email 4: helpful content on initial pain point + soft CTA to a related product that relieves another commonly shared pain point
Email 5: helpful blog on initial pain point + soft CTA to a different, related product that relieves another commonly shared pain point
Email 6: pitching the BIOptimizers community aspects they can get involved in
Email 7-11: related cross-sell to initial purchase
Email 12: discount offer on initial product purchase
Email 13-15: fire sale offer on subscriptions using testimonials