Nootopia Lead Generator
Nootopia is the world’s first and only, fully personalized nootropics company.
Here’s how I increased the Nootopia opt-in conversion rate by 38% and created a lead email sequence with a double-digit RPS.
To address this audience’s concerns in brain performance, I created a 20-question quiz that would identify if they were deficient in the neurochemicals:
dopamine
acetylcholine
serotonin
and gaba
The quiz results email then dictated the range of deficiency they probably had, as well as the specific Nootopia products that are recommended to reverse this kind of deficiency and why.
This quiz lead generator increased opt-in conversion rates by 38%.
The open rate for the first email was above 50%, with a 48% click through rate.