A/B split testing is an essential portion to any email send, because an email sent without a split test means valuable customer insights lost.

By conducting the same A/B test on multiple emails until the test had reached statistical significance, I made consistent lifts to the BIOptimizers 2021 broadcast email revenue.

These cumulative gains resulted in a 2x RPS from the previous year.

In addition to writing email copy for their broadcast list, which included:

• Promotional Emails

• Content Emails

• Webinar Sign-Up Emails

• Post-Launch Emails

• And Hype Emails…

I was able to conduct split tests on every email.

One such test converted 150% better than the previous control.

Strategic and non-stop testing on your email list + high-converting copy = Systemic Growth