Clear Within Advertorial
Clear Within is a healthy skin supplement brand that supports acne reduction with 10 simple, natural ingredients.
Here’s how I crafted an advertorial that would speak to the pain points of those struggling with acne, acknowledge the many products that have failed them in the past, and offer a solution that is unique from other acne-reducing products.
The advertorial followed this storytelling outline:
Story-based, relatable headline
What acne feels like, hitting the pain points, revealing previously attempted solutions
How acne influenced interactions
The questions you ask when you struggle with acne
The story of how 2 men cleared their skin
The ingredients they discovered
Introduce Clear Within
The storyteller’s “experience” with Clear Within
Risk-free section + Check Availability CTA
How to use
Testimonials
Why it’s easy
Check Availability CTA
6 reasons you’ll love it
“As Seen On” section
30-Day Guarantee section