etee Ad Scripts
etee is a sustainable, plastic-free household product brand that offers plastic-free dish soap, hand soap, cleanser, shampoo, disinfectant, and more.
Here’s how I humanized their ad scripts to increase brand tone with the CEO’s infectious personality (and that’s my voice, too!).
In addition to:
dictating which footage should appear when in a harmonized order
and the copy that appears on screen…
I also wrote and did the voiceover for the following ad script in this video:
Ad Script:
“Meet Steve. Steve is the founder of etee: an honest, eco-friendly company that stands for Everything Touches Everything Else. They’re dedicated to producing toxic-free, chemical-free, plastic-free products for everyday living. [insert Steve organic]. This moisturizer comes in a backyard compostable tube. So it’s healthy for the planet, AND the ingredients in the moisturizer are healthy for your skin. To promote collagen production, hydrate your skin, and lock in moisture. Reduce plastic waste, without compromising on quality, with etee.”